10 Tips for a Successful Leaflet Distribution Campaign
Ensure your message always promotes the advantages of the service or product you are offering. By making the reader feel a psychological attachment to your product or service it'll more likely cause a sale. Additionally, ensure the message is concentrated on your own products and services as opposed to your company name.
Do not make the mistake of focusing the leaflet on a certain feature of something or service. It should always be by what benefits it brings to a possible customer.
Make the message clear and remember a suitable image or photo says a 1000 words.
Ensure if you should be carrying out a block distribution campaign that the leaflet or flyer is small enough to enter your potential customer's pocket. Smaller leaflets or flyers are likely to be better as people can put them inside their wallets or purses as opposed to throwing them away. Additionally, flyer distribution in an active narrow area where your market will pass so that individuals cannot avoid you.
Ensure you enter any essential information which is not going to offer the merchandise or service on the back of the flyer.
A reliable door to door leaflet distribution campaign can be achieved using the neighborhood newspaper. The key good thing about having your leaflet or flyer inserted into the neighborhood newspaper is that deliveries of these newspapers tend to be very reliable.
Ensure you choose a method or approach which fits together with your budget. If you are targeting local customers, a door to door or street leaflet distribution campaign may suffice as opposed to sending leaflets in the post via Royal Mail.
Ensure you understand the demographics of one's targeted audience. If you are selling a task or service which students will purchase, distributing leaflets or flyers in a city center at the weekend may not be as effective as distributing them at the university on a Tuesday morning.
Ensure you have the correct authorization to distribute leaflets or flyers. Local councils, universities and large malls are apt to have strict policies saying who will and who cannot distribute flyers inside their areas.
If you are on a restricted budget and desire to distribute flyers or leaflets nationally, sharing with other companies could be the best option. This process is not seen as being as effective as solus distribution where your leaflet is delivered by itself but is actually more expensive.